gucci retail business
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How Gucci has captured the fashion market through its marketing department

There is no doubt that Gucci has had monumental success in recent years. Under the direction of Gucci’s CEO Marco Bizzarri and the creative director Alessandro Michele the brand has witnessed enormous growth, particularly in its appeal towards millennials. Since Michele became creative director in 2015, increase by as much as 37% per quarter was Continue Reading

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local business support
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Local business is a significant part of Australia’s market — so how do you help?

New initiatives have made an impact on the industry, but most Australian companies continue to run micro or tiny businesses. If you do not know any better, you might feel there are dozens and dozens of individuals running across the nation with tens of thousands of dollars in their bank account, flashy cars, fancy homes, Continue Reading

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dominate digital marketing

Dont dabble in your digital advertising – Dominate it!

To have success on the internet, companies must focus on a single platform and control it. This strategy works because every platform is entirely different and what works on one platform frequently does not work on the other. We interviewed Steve Admon of Digital Strategy to learn more about how companies should dominate digital advertising. Continue Reading

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